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AI时代不需要100万粉丝，只需要1000个相信你的人！_我的网站

一 |     该图片使用了AI生成技术          本文来自微信公众号： AI时代我的人生下半场 ，作者：席春迎博士，原文标题：《AI时代不需要100万粉丝，只需要1000个相信你的人！》          一个18年前的理论，为何今天比当年更重要？          最近重读《失控》作者、被誉为“互联网预言家”的凯文·凯利（Kevin Kelly）的一篇经典文章《1000 True Fans》，忽然有一种新的感受。         凯文·凯利（图源：百度百科）          2008年，当互联网刚刚进入社交媒体时代时，凯文·凯利提出了一个后来影响无数创业者和内容创作者的观点：一个人并不需要拥有几百万粉丝，只需要1000个真正的铁杆粉丝，就足以养活自己。

二 |     Another Scottish independence referendum could be risky for the regional government in Edinburgh, an academic and analyst has said.,Embattled British Prime Minister Boris Johnson wrote to Nicola Sturgeon, leader of the Scottish National Party (SNP) and first minister in the devolved administration, on Wednesday evening to deny her latest demand for a re-run of the 2014 plebiscite.,"As our country faces unprecedented challenges at home and abroad, I cannot agree that now is the time to return to a question, which was clearly answered by the people of Scotland in 2014," Johnson wrote.,Sturgeon announced in June that Scotland's Lord Advocate Dorothy Bain — whose cabinet post combines the powers of the Westminster government's attorney general and the director of public prosecutions — would ask the Supreme Court to rule on the legality of holding another vote without necessary approval from the Westminster Parliament.,The nationalist leader claimed Scots would vote to separate from England — where many of them work — out of a desire to reverse Brexit and opposition to 12 years of government by the Conservative Party, which holds few Parliamentary seats in Scotland.,Dr Roslyn Fuller, director of the non-profit think tank Solonian Democracy Institute and the author of the book Beasts and Gods: How Democracy Changed Its Meaning and Lost Its Purpose told Sputnik that while pushing for a repeat referendum was central to the SNP's identity, it was also a dangerous gamble.,She said SNP's planned vote next year would only be "advisory" and "non-binding", but that it also took the party back to its basic reason for being.,"I think the SNP has the same challenges that many other independence parties like Sinn Fein or the Bloc Quebecois have — they succeed in attaining power in their own region which forces them to go from a single-issue party (independence) to develop a multitude of other policies that voters then judge them on," the academic said.,"They end up working within the system they intended to break away from and this can dilute their message," Fuller added. "Sturgeon and the SNP generally need to be seen to be continuing to pursue independence to satisfy a certain portion of their voters, and this is a way to achieve that".,Running the plebiscite — with legal sanction — and winning would give the SNP a boost going in to the next general election, due by the end of January 2025 but potentially much sooner, the analyst believes.,Even if the vote was blocked, Sturgeon has already stated that she would consider the next general election a de-facto referendum on independence, she points out. "So again, it would serve to drive out the vote for the SNP and try to focus attention on this one issue (independence) that differentiates them from the other major parties.","The only really risky situation for her would be if the Court did greenlight such an advisory referendum and it failed at the polls," Fuller stressed.,The 'Yes' campaign was leading in the polls in the run-up to the 2014 referendum, but ultimately the 10 per cent of voters declaring themselves undecided went overwhelmingly to the 'No' camp. Scotland voted by 55 per cent to 45 to remain part of the UK.,The key unknown factor, according to Fuller, is who succeeds Johnson as next Tory leader an PM.,"My personal feeling is that we'll be seeing a turn of the Tories back to more establishment politics with likely quite different policies," she says. "I think they ran Johnson as a counter to Corbyn, but that job is done now that the Labour party has turned back to its own centre.",Fuller argues that such a major change of political direction would be significant enough that a snap general election should be called to seek a new mandate to govern. She says the SNP's performance at the polls would be crucial to their referendum bid.,Prof: Scottish Independence Requires Serious Debate Amid Soaring Cost of Living in UK16 June, 12:47 GMT,Legal Avenues,The think-tank director believes Sturgeon's appeal to the Supreme Court shows the SNP is anxious keep its latest bid for a referendum on firm legal ground, since its declared pretext for the vote is so Scotland can re-apply for membership of the European Union (EU). But she cautioned that would open "a whole can of worms.","Firstly, it clouds the entire idea of independence. It Scotland were to re-join the EU, which is heading towards getting rid of unanimity voting, the average Scot would have significantly less power than they do if they remain in the UK," she says.,"It is not 'independence' in any actual meaning of the word," Fuller stressed. "How do you run an 'independence' referendum on the understanding that if you win, you are going to join a larger, even less democratic, entity?",But more importantly, an unsanctioned 'indyref' would put the SNP in the same bracket as the coalition of Catalan nationalist parties who held an unofficial plebiscite in 2017, in which only supporters of independence bothered to vote. The political organisers found themselves arrested and charged or, in the case of then-regional president Carles Puigdemont, fleeing abroad as a fugitive.,"There are countries in the EU, like Spain, that are very much against separatist referendums, so getting some kind of legal blessing for this is probably necessary to retain their support," Fuller says.。         十八年过去了，世界发生了翻天覆地的变化。移动互联网改变了商业模式，短视频重塑了传播方式，而人工智能又正在开启一场新的产业革命。         很多人认为，AI会让创作者越来越难生存，因为任何人都可以利用AI快速生成文章、图片、视频甚至音乐。但恰恰相反，我越来越认为：AI时代，凯文·凯利的“1000铁杆粉丝理论”不仅没有失效，反而进入了真正属于它的时代。         一、凯文·凯利真正想说的并不是数字1000          很多人误解了凯文·凯利，他真正强调的，从来不是“1000”这个数字。他定义的“True Fan（真正的铁杆粉丝）”是：无论创作者推出什么作品，他们都会第一时间购买、支持，并主动推荐给别人——因此，他关注的不是流量，而是关系。         在互联网早期，大多数商业模式追求的是规模：更多用户、更多点击、更多曝光。而凯文·凯利却提出了另一种思路：真正决定一个创作者价值的，不是认识多少人，而是有多少人真正相信他。         今天看来，这种观点比当年更加深刻。         二、AI让内容越来越便宜，信任却越来越昂贵          过去一篇专业文章需要几天时间才能写出来，今天AI几分钟就能完成；过去一个视频团队需要十几个人，今天一个人加几个AI智能体就能完成过去一个团队的工作——内容生产的门槛正在迅速下降。         当供给无限增加的时候，真正稀缺的东西就发生了变化。

三 | 过去稀缺的是内容，今天稀缺的是信任，因为AI可以帮助任何人生产内容，却无法帮助一个陌生人在几分钟内赢得别人的长期信任。         未来，人们不会因为一篇文章而付费，而是因为相信作者的判断而付费；不会因为一次直播而购买，而是因为长期认可一个人的价值观而持续支持。         AI越强，这种信任反而越值钱。         三、AI正在放大每一个铁杆粉丝的价值          凯文·凯利当年做过一个简单计算：如果每位铁杆粉丝每年愿意花100美元支持创作者，那么1000位铁杆粉丝一年就是10万美元收入。         放到今天，这个模型发生了巨大变化，AI让一个人的生产能力提升了十倍甚至百倍：过去只能服务100位客户，现在可以服务1000位；过去一年只能出版一本书，现在一年可以完成多个系列；过去一个团队才能运营的业务，一个人借助AI就能完成。这意味着，铁杆粉丝的数量未必需要增加，但每位粉丝创造的价值却可能成倍增长。         未来真正的商业模式不是拥有更多粉丝，而是让每一位信任自己的人获得更大的价值。         四、AI时代真正的竞争从流量变成了人格          互联网时代平台决定流量，短视频时代算法决定曝光，AI时代越来越重要的却是人格，因为AI可以复制知识、可以复制语言、可以复制写作风格，甚至可以复制声音和形象，唯独不能复制一个人长期积累形成的信誉、判断力和价值观——所以，未来最重要的资产，不是数据库，不是提示词，也不是模型，而是人格信用。         一个长期坚持输出高质量观点的人，可以拥有属于自己的AI智能体；一个企业可以拥有自己的AI品牌顾问；一个医生、律师、教师、投资人，都可以把几十年的经验沉淀成AI系统。         但最终愿意持续付费的人并不是因为AI本身，而是因为相信AI背后那个值得信赖的人。

四 |          五、AI时代“1000铁杆粉丝”理论正在升级          如果让我重新定义凯文·凯利的理论，我更愿意这样表达：互联网时代，一个人依靠1000位铁杆粉丝实现生存；AI时代，一个人借助AI可以让1000位铁杆粉丝创造过去10000位普通粉丝才能创造的价值。         未来真正决定财富的，不再是谁拥有最大的流量，而是谁拥有最深的信任；不再是谁生产最多内容，而是谁能够持续提供最有价值的判断。         结语：AI时代最稀缺的资源不是信息，而是值得信任的人          人工智能正在让知识变得无限丰富，让内容变得几乎免费，让生产能力不断逼近零边际成本。

五 |          然而，越是在这样的时代，人们越需要寻找值得相信的人，因为信息可以由AI生成，答案可以由AI提供，但方向、判断和责任，最终仍然需要由人来承担。         十八年前，凯文·凯利提出“1000铁杆粉丝理论”，是在告诉创作者不必追求成为超级明星；十八年后，这个理论可以有一个新的注解——AI时代，一个人的核心竞争力不是拥有100万个路过的粉丝，而是拥有1000个真正相信自己的人，这1000个人不仅会购买产品，更会购买判断；不仅会支持作品，更会信任人格。         而这，或许才是AI时代最难复制、也最有价值的资产！          本内容由作者授权发布，观点仅代表作者本人，不代表虎嗅立场。如对本稿件有异议或投诉，请联系 [email protected]。

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